WooCommerce Now Known As Woo

Nearly two and a half years ago, WooCommerce acquired the Woo.com domain name for an undisclosed price. Since that time, the company has continued operating under the WooCommerce brand, and the shorter Woo.com domain name has been used as a forwarder. WooCommerce is owned by Automattic, the company that operates the WordPress platform.

As of yesterday, WooCommerce is now known more simply as Woo. The company introduced its truncated branding, updated logo, and new domain name in a blog post. Here’s what the company shared about its decision to officially rebrand as Woo:

“‘Woo’ is how many loyal customers have referred to us for years. And now we’re leaning into that name for our company and brand. It’s a fun, punchy name that shows how excited we are to empower success for merchants and developers. Switching to Woo.com is part of this larger strategy.”

I think the rebrand is smart. Although “Commerce” is quite broad, dropping it will allow the company to expand beyond any constraints the commerce term could place on the brand’s growth. In addition, since customers already referred to the brand as Woo, this change won’t be disruptive to their activity.

All in all, this looks like a wise rebranding decision.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

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