My Dad was in the US Army, so I am fortunate to have USAA as my insurance company. In graduate school, I learned about USAA’s customer relationship management strategy, and how it was considered best of breed. Last night, I experienced first hand why the company is known for its good service.
I live in New York City, and although I am headed to San Francisco today, I am still concerned about the potential damage of Hurricane Irene as it seems to have NY in its path. Because of where I live, I received an email from USAA yesterday evening, which I pasted below.
I know this isn’t related to domain names, but it is related to great direct / Internet marketing techniques, and it’s also an example of fantastic CRM. I think a lot of companies can learn from USAA.
Dear Elliot Silver,
It appears that Hurricane Irene is advancing and may affect your area. You and your family’s safety is our first concern. Please stay informed of current conditions and follow evacuation orders from local authorities.
Get your mobile device storm ready
Read Get Your Mobile Device Storm Ready for tips to get the most from your mobile device and for other suggestions to help you prepare for extreme weather.
Also, our Disaster & Recovery Center on usaa.com provides information and updates that may be helpful to you.
You can count on USAA
USAA adjusters are in your area and will begin inspecting losses as soon as conditions are safe. Stay informed of our face-to-face disaster response location on Twitter and Facebook.
We can only imagine what you’re feeling right now. But there’s one thing you can be sure of — USAA will be by your side. We care about your well–being, and you have our commitment to help you get your life back to normal as quickly as possible.