Over the weekend, I was tracking and participating in the NameJet auction for Citronella.com. I ended up winning this domain name for less than $5,000 and I am happy with the purchase. I thought it would be interesting for me to share why I bought Citronella.com.
I live in the suburbs, and the mosquitos can be fairly aggressive here. I mention the suburbs because they seem to bite me much more than when I lived in New York City. Although we don’t have too many mosquito-borne illnesses around here besides infrequent occurrences of West Nile virus and Eastern Equine Encephalitis, mosquitos are a pest I could live without having them bite me.
In order to protect us from the mosquitos, we have two primary options: bug spray or citronella candles. I hate spraying myself with chemicals (not to mention the smell), so we tend to light citronella candles. This is especially the case when we are relaxing outside in the evening when the mosquitos seem most hungry.
There are quite a few other uses and forms of citronella. I remember seeing anti-bark dog collars that spray citronella to try and get dogs to stop barking. I have also seen oils and other sprays that are used to repel mosquitos. Point is that there are many uses for citronella, and there are many companies that make citronella-based products.
In buying this domain name, my thinking is that one of the major manufacturers of citronella products may want to buy it in the future. There is also the possibility that an Internet entrepreneur or (perhaps my own company if I have time) will create a website that specializes in the sale of citronella-based products.
Additionally, although a bit more farfetched, I could imagine a company wanting to use “citronella” as a brand name. It’s a unique name for a useful herbal oil. This is less likely, but I think it beats some of the made up weird names I read about regularly.
In the meantime, I plan to park the domain name with citronella-related PPC advertising. There will also be the standard “for sale” link indicating that the domain name could be bought. I might try to find a buyer for the domain name or even re-auction it in the future after notifying prospective buyers. I really don’t know what I will do with the domain name, but I think it is worth more than I paid.
I think Citronella.com is worth more than I paid for it, and I would have backed that up with a larger bid if necessary. People often ask me why I bought a particular domain name, and with this one being publicly reported, I figured I would share why I bought it.