I would like to welcome a new advertiser to my website, Domain Advertising. You may have previously met company representatives at a domain investment tradeshow or read about the company’s founding in a profile, written by Ron Jackson. Domain Advertising is led by domain industry veteran, CEO Dan Warner, and the company has significant financial backing from the Ashmore Group and the Directi Group.
One of the primary offerings of Domain Advertising is what they refer to as “hyper contextual parking solutions.” The company can help domain investors create and test fantastic looking landing pages with a focus on generating maximum revenue for its customers.
Each domain name is optimized with hand selected phrases based on commercial usage and search volume, and the landing page is designed by hand with individually selected images placed by designers. Domain Advertising has an extensive library of images covering hundreds of verticals. Each image is contextually specific enough that they qualify to be used as clickable images when used in conjunction with the bound phrases – a function not allowed in Google systems. This level of customization can be tested and optimized on an ongoing basis, helping to drive additional revenue.
Although I can’t share links to specific landing pages because of the rules of sending traffic to a parked page, I can share a few sample landing pages the company created and hosts:
Domain Advertising also works directly with advertisers, allowing their advertisements to be placed directly on the sites of publishers. This helps drive additional revenue for publishers, as a layer of management is removed and more relevant links are placed directly on site, driving higher CTRs.
As one might expect from a company that is led by Warner, Domain Advertising is a technology focused and customer centric company. You can sign up for Domain Advertising services and you can also connect with Domain Advertising on Twitter. I look forward to a good relationship with them.