In the video testimonial below, Shri Ganeshram, founder of Awning, discussed the benefit of his company’s Awning.com domain name. In particular, Shri mentions the credibility that is earned by the brand for having a premium domain name like Awning.com.
A Whois search shows that Awning.com has been registered under Whois privacy at Uniregistry for quite some time. This is likely because Awning doesn’t actually own Awning.com. Instead, the company leases it via Venture.com. Instead of having to spend a significant sum of money to acquire the domain name, the company is able to pay a monthly fee to lease the domain name.
According to Crunchbase, Awning has raised more than $9.3 million in funding. Shri mentions that the company was not hampered in its fundraising by leasing the domain name rather than owning it.
Thanks to Steven Sacks for sharing the video.