Bill Hartzer emailed me to announce the launch of Verified Domains, a business that was created to provide “extensive background checks on domains.” The purpose of the business is to give domain buyers reassurances about the history of domain names that are being considered for acquisition.
Verified Domains launched today, and I have not had an opportunity to explore the website fully, so I asked Bill to share more information about how Verified Domains works. Here’s what Bill had to say about how it works and why people would want to use Verified Domains:
Verified Domains provides extensive background checks on domains. Check out a domain’s past and get a guarantee that the domain name is clean and ready for commerce.
Verified Domains has several different levels of service, depending on how extensive the background check and due diligence is done, and how much of a “guarantee” is included.
The Verified level gets you over 15 manual reviews of various data points, and includes a $5,000 Buy Back Guarantee. Manual reviews include data points like:
Whois History Review
Review of Former Site Topic
Email Blacklist Check
Limited Search Engine Reputation Review
DNS Health Check
The Verified Plus level gets you all of the checks included in the Verified level, but includes more data points and a $25,000 Buy Back Guarantee.
The Verified Premium level includes the Verified and Verified Plus checks, but also includes more extensive checks of whois data and search engine reputation issues. There are over 45 different manual reviews of various data points done, and it includes a $50,000 Buy Back Guarantee.
The Buy Back Guarantee essentially says that if Verified Domains verified the domain as being “clean” and ready for commerce, and a problem is found within 30 days of the verification, Verified Domains will reimburse the cost of the domain name: they’ll buy the domain.
For domainers, a report from Verified Domains could be used to “close the deal”, giving some assurance to buyers that there aren’t any problems with the domain. Adding a report could allow you to ask more for the domain, as it’s a Verified Domain. Discounts are available for multiple domains and entire domain portfolios.
For resellers, Verified Domains will work with you to integrate into your platform and provide a referral fee.
Verified Domains is a product and service from Globe Runner, a digital marketing and SEO agency based in Dallas Texas.