One of the neat things about owning domain names with websites that get a good amount of traffic is the ability to analyze traffic data, especially the traffic that comes from search engines. Google Analytics is a great tool to see what information people are searching for in Google and Yahoo, and where they visit on your site.
This data can also be a great way to find domain names that you may want to register to take advantage of the search engine traffic. Instead of looking at the GAKT data, you can see the “real data” from your own experience, and since the traffic landed on your site, there’s a good chance you already know the field/vertical.
Yesterday afternoon, I was looking through my search data, and around 68% of the daily traffic was from Google. I dug deeper, and I noticed that a lot of traffic was coming from variations searches for the name of a concert tour that was coming through Lowell. I quickly searched to see if anyone owned the domain name, and it was a huge domain company that picked it up a few months ago, likely after noticing the same trends.
Although the term may not exactly be generic, it’s likely it will earn far more than the cost of the name, and of course if this is done over a huge amount of domain names, the overall risk is mitigated and a business decision can be made.
However, you can also do this for non-trademarked search terms. For example, if I see that I am getting a lot of traffic for “Lowell fireworks,” it might be a good idea to buy the .com and either forward it to the fourth of July page or build a one page site with info about fireworks every year and back link to the main site. It would be cheap to host, easy to build, and as the exact match domain name, it would probably rank pretty high. This could be beneficial to your domain name.
Whether you opt to park, redirect, or use for backlinks, the domain names you find via analytics data could be very valuable to your company.