I rarely ever send group emails, especially when trying to sell domain names to end user buyers. I think sending individual emails that are tailored to each recipient can help improve the open rate and can also help improve the sale through rate. I understand that it might be more efficient to send group emails though, and if you do, here’s one piece of advice: use the blind carbon copy (BCC) feature.
There have been a number of times that I received emails from people or companies, and the sender carbon copied (CC) recipients instead of BCCing them. There are two major issues with this:
Obviously, privacy is a major issue when the CC feature is used because everyone on the recipient list can see others who were emailed, and it may be an issue for some people, especially those vigilant about their privacy. It’s especially an issue when a domain industry company does it because it gives people a buyer list they might wish the spam. Most people are ethical in this business, but some people would happily tarnish their name to make a couple dollars.
The second issue is that people may respond to all, and when that happens, everyone receives their replies. Often, when someone has included hundreds of email addresses, other people will chime in and ask everyone else to stop emailing the list. You then have people who reply to those people to tell them that their emails are just continuing the annoyance. It becomes a frustrating time suck.
If you need to send a large group email, I strongly urge you to BCC recipients. This is especially the case when you don’t know the recipients, as it will certainly prevent you from closing a deal. It’s the right thing to do, and you will annoy fewer people if you use BCC.