Thank you @animalrescuers for the candid feedback. What should have been a fun and funny ad clearly missed the mark and we will not air it.
— Blake Irving (@Blakei) January 27, 2015
According to a tweet from GoDaddy CEO Blake Irving, GoDaddy will not air the Super Bowl commercial that had widely been criticized today. The tweet sent by Irving was in response to a critical comment made by the Twitter account that appears to be affiliated with the Society for the Prevention of Cruelty to Animals (SPCA) for Monterey County.
Incidentally, there was a petition on Change.org seeking to have GoDaddy “Remove the Super Bowl 2015 Commercial.” There are nearly 25,000 virtual signatures at the time of publication, and I imagine this number will grow.
The commercial in question is called Journey Home, and it was reported to be GoDaddy’s 2015 Super Bowl ad. From what I saw, there was a major social media backlash to this advertisement, which “starred” a Golden Retriever named Buddy. Additionally, several news outlets published articles about the commercial, and there were many negative comments left there, too.
I presume GoDaddy will still air a Superbowl commercial, but it remains to be seen what commercial the company will show. I would guess they had other versions, perhaps with different endings. In the past, GoDaddy would submit versions of their Super Bowl commercial that were rejected / banned by the network, and they used that to their advantage to drive viewers online. I highly doubt that was the case this time.
My bet is that GoDaddy is prepared and will have something ready when it comes to Super Bowl Sunday. I guess this is a good reason for posting a commercial online ahead of time to gauge consumer reaction.
I am glad to see that the company is canning this commercial, and I hope they have a Buddy commercial with a positive and happy ending in the can.