UDRP Filed Against Naturals.com (Update)

Naturals.com is now the subject of a UDRP proceeding at the World Intellectual Property Organization (WIPO). The UDRP is WIPO Case D2019-2508. It looks like the UDRP was filed within the last few days.

Naturals.com has a creation date of 2001. This domain name appears to be owned by a registrant based in South Korea. Using the Whois History tool at DomainTools, it appears that this is the same registrant who owned this domain name since the first archived entry in 2003. That means this domain name appears to have been registered to the same registrant for over 15 years and very possibly 18 years.

When I visited Naturals.com today, there is a message in Korean that when translated states “Domain Name Service (DNS) suspension due to non-payment of naturals.com fees.” In looking through the screenshot tool at DomainTools, it looks like this or a similar message has appeared on the landing page for the past several years.

The complainant in this UDRP is listed as Ms.Veena Kumaravel. A Wikipedia entry for this person states, “Veena Kumaravel (born August 25, 1966) is an Indian entrepreneur and founder of Naturals, which is based in Chennai.” It looks like her company, Naturals, uses the .IN ccTLD domain name, Naturals.in for its website. I can see why the complainant would want to upgrade to the more global Naturals.com domain name. I do not think the UDRP was created to hand over a high value dictionary .com domain name though.

As a highly desirable generic domain name, Naturals.com has substantial value. I would imagine its wholesale value today, at a minimum, is in the mid-five figure range. In fact, in looking through my own emails, I see I offered $15,000 to buy the domain name in 2007 and I never received a response from the registrant. Prior to knowing about this legal threat, I would have been willing to pay substantially more than $15,000 to buy Naturals.com. It’s retail value, I would imagine, could be well into the six figures.

I do not see anything that would indicate the registrant is using the domain name in bad faith or in a manner that is infringing on the complainant’s brand. I also think it would be difficult to prove that a valuable dictionary .com domain name like this one was registered in bad faith. The complainant would need to prove both, in addition to other aspects of the UDRP, in order to prevail. I hope the domain name suspension will not prevent the registrant from receiving notice of the UDRP so it can be defended.

Update: As I expected, the UDRP complaint was denied. The panelist found that this was not a case of Reverse Domain Name Hijacking though.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Funny how you imagine a domain to valued somewhere 6 figures but are willing to pay 15k or more using terms like retail. I myself ignore all inquiries mentioning buzz terms like “student” “startup” and “wholesale” but yes you’re right, its going to be a mountain for her to move to get that domain free from its rightful owner.

    • As I mentioned in the article, my $15,000 offer was made in 2007 – 12 years ago. I would have been willing to pay mid-5 figures before I saw the legal threat that exists with this UDRP filing.

  2. IMHO zero chances of getting the name …
    In the case of NATURALS, Ms Veena Kumaravel has no registered TMs on the term, not even in India.
    Interestingly, she filed 3 TMs in the past, one in 2013 for the word term “Naturals” in Nice class 3, which was REFUSED by Indian IP authorities, one in 2015 for the word term “Natural’s@”, which was OBJECTED, and one in 2018 for the figurative TM “Naturals” you see in her company’s homepage, which was OPPOSED.
    Now she’s trying to get the name for cheap through a UDRP …


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