Every once in a while when checking out recent UDRP filings, there’s a case that is bothersome to me. This morning, I saw a UDRP was filed at the National Arbitration Forum on November 23, 2011 for the seemingly generic and descriptive Forces.com domain name.
Forces.com is owned by Internet Venture Holdings, Inc., a company based in Arlington, Virginia. IVH has owned Forces.com for many years, since at least 2007 according to the Whois record.
According to an email I received from IVH this morning, Salesforce.com filed the UDRP. Salesforce.com operates Force.com, although I don’t see how a customer could land on Forces.com and be confused into thinking that it was related to Salesforce in any way.
At the present time, there are no PPC advertisements on the landing page. There is a message that states “This premium domain is now for sale.” Prior to this simple landing page, there was a Armed Forces military-themed website since at least 2009, according to the Screenshot history tool.
IVH owns a number of descriptive domain names like StainedGlass.com, Coast.com, AlternativeCreditCards.com, Turquoise.com, Pooch.com, and many others. This is the first UDRP filing against IVH, and I hope the company prevails.