Twitter has been down for the past few hours, the result of a denial of service attack, according to an article on CNET. Although this must be frustrating to avid Twitter users and Twitter employees, this outage could end up being a very good thing for the company.
I haven’t dug in to my Google Analytics account this morning, but I would bet my traffic is down (on my blog and on my geodomain names). Generally after I post an article on my blog, I post an update on Twitter to let my followers know that there’s a new article. Within a few minutes, people begin to post comments, and I can tell that many of them saw the link via Twitter and visited my blog as a result. This hasn’t happened yet.
Needless to say, with a Twitter outage, I am sure that a lot of websites are seeing a significant impact to their traffic. Some sites may even see a loss of revenue as a result of the Twitter outage. All of this will make companies realize how important Twitter is to their bottom line, and may shed some light on ways to generate revenue for the yet to be profitable venture.