A little over a month ago, members of the Trump Organization and Trump family celebrated the grand opening of the Trump Vineyard Estates winery. The company had purchased the former Kluge Estates vineyard and winery for somewhere over $6 million in an April foreclosure sale.
The winery is being run by Donald Trump’s son, Eric F. Trump, and it is currently using TrumpWinery.com for its website. Because the winery will likely produce a Trump brand of wines, the Trump Organization has filed a UDRP for two domain names: TrumpWine.com and TrumpWines.com.
TrumpWine.com is owned by someone in New Jersey, and it was initially registered in 2007. TrumpWines.com is owned by someone in New York, and it was initially registered in December of 2005. The singular domain name currently resolves to a standard GoDaddy landing page, while the plural doesn’t resolve for me.
While it may seem cut and dry, it will be interesting to read the responses from the domain owners. One of the three major tenets of a UDRP is that the domain name was registered in bad faith. Since there wasn’t a Trump brand of wine (to my knowledge) when the names were registered, this may be difficult to prove. That said, the “Trump” brand is well known, so the panel could rule that respondents registered the domain names under the belief that the Trump Organization may wish to have a Trump wine brand.
These two UDRP cases will be interesting to follow.