Travel Shark, the company previously known as SwiftRank, has made 80 additional city Hotels.com domain name and website acquisitions, and the list of acquired domain names is simply awesome. Included in the purchase are BeijingHotels.com, SingaporeHotels.com, BangkokHotels.com and KualaLumpurHotels.com. The acquisition price was not released, but I would be willing to bet that it was seven figures.
Travelshark CEO, Sue Heilbronner provided some insight into this acquisition. “We made this investment in these domains in support of the new consumer products TravelShark is building to enhance the quality and usability of our hyper-local content. We know consumers will find high-quality sites more and have more confidence in those sites based on the strength of these excellent domains. So this is a long-term decision that crosses our entire strategic plan.”
When it was known as SwiftRank, the travel company made other significant domain name acquisitions. It purchased SydneyHotels.com from Rick Schwartz for a reported $100,000, and it also purchased domain names from Frank Schilling’s Name Administration. Most of its acquisition prices are private, but the company has shown a willingness to pay significant sums of money for domain names that fit into its business model.
At present, the company currently operates many websites in markets across the world. Instead of relying on one primary website like most travel companies, it builds smaller portals focusing on niche markets. For instance, it operates LasVegasHotels.com, BostonHotels.com, JerusalemHotels.com, CapetownHotels.com, VancouverHotels.com, and many more in regions throughout the world.
The next time you’re looking for Las Vegas Hotels, Beijing Hotels, or Kuala Lumpur Hotels, you should check out Travel Shark’s websites to book your trip.
More information about the company’s most recent acquisitions can be found in the press release issued today.
They are probably getting good type in traffic with these names.
Their Google rankings are terrible as far as I can tell. Not a single one of the sites mentioned above is on the first page of Google. Only one is as close as the third page. This is not particularly a bad thing. I just goes to show that there is still a lot of opportunity to make even more money for Travel Shark.
I can however see why they changed their name from Swift Rank…
Rankings are pretty good in local markets… try using Google.ca for Vancouver and Montreal 😉 For instance #1 for vancouver hotels: https://www.domaininvesting.com/wp-content/uploads/2011/11/Screen-Shot-2011-11-02-at-9.12.07-PM.png
It looks like they may have purchased them from http://islandstorm.com/index.php
I “Guess” they may have bought these ones too as they are on the above page but are showing as owned by the Sharky 😉
This means the good, remaining generic hotel domains just went up in value.
I’ve done business with the company in the past. They do pay solid prices for very good names, if they want them and if they will enhance their reach. It’s likely though that if they want them, they’ve already been in touch with the owner. It certainly doesn’t mean that second, third, fourth, or worse tier domain names have added value though, from my perspective… just trying to help prevent newbies from buying garbage with the hopes of selling them to TS.
BeijingHotels.com, SingaporeHotels.com, BangkokHotels.com and KualaLumpurHotels.com impressive domain names
They also own some sweet restaurant domains like NewYorkRestaurants.com