Travel Shark, the company previously known as SwiftRank, has made 80 additional city Hotels.com domain name and website acquisitions, and the list of acquired domain names is simply awesome. Included in the purchase are BeijingHotels.com, SingaporeHotels.com, BangkokHotels.com and KualaLumpurHotels.com. The acquisition price was not released, but I would be willing to bet that it was seven figures.
Travelshark CEO, Sue Heilbronner provided some insight into this acquisition. “We made this investment in these domains in support of the new consumer products TravelShark is building to enhance the quality and usability of our hyper-local content. We know consumers will find high-quality sites more and have more confidence in those sites based on the strength of these excellent domains. So this is a long-term decision that crosses our entire strategic plan.”
When it was known as SwiftRank, the travel company made other significant domain name acquisitions. It purchased SydneyHotels.com from Rick Schwartz for a reported $100,000, and it also purchased domain names from Frank Schilling’s Name Administration. Most of its acquisition prices are private, but the company has shown a willingness to pay significant sums of money for domain names that fit into its business model.
At present, the company currently operates many websites in markets across the world. Instead of relying on one primary website like most travel companies, it builds smaller portals focusing on niche markets. For instance, it operates LasVegasHotels.com, BostonHotels.com, JerusalemHotels.com, CapetownHotels.com, VancouverHotels.com, and many more in regions throughout the world.
More information about the company’s most recent acquisitions can be found in the press release issued today.