One of the biggest advantages of using my own landing pages is the ability to track visitors in the way that works best for me. To track website visits, I have a paid StatCounter account. Being able to track visitors and visits is invaluable to me when negotiating with a prospective buyer. I use the 100,000 visit plan and pay $25/quarter.
A prime example of the utility is being able to track people who made an offer for a domain name. When someone makes an offer, I go into my StatCounter account and label the visitor by name and offer amount. I am able to see how many times the person visited before making an offer, and I am also able to see how they ended up on the landing page. In addition, I am able to see subsequent visits. This allows me to see that the person is still interested in the domain name even if they aren’t communicating with me any longer.
Individual visitors aside, I am able to track visits to specific domain name landing pages. This can give me an idea of what type of traffic a domain name is getting. With this tool, I am able to see if people are coming from another website (ie a legacy link somewhere) or if they are typing the domain name in to their browser. Substantial traffic can help me decide that I need to add the domain name to a parking account to better monetize the asset.
Sometimes the data can be a bit misleading. Someone may have inadvertently visited one of my landing pages and continues to accidentally type it in, visiting multiple times. Someone else may keep refreshing their browser or keep visiting thinking they typo’d their intended website. Being able to figure the intent is helpful.
I am pretty sure some landing page providers allow domain name sellers to implement their choice of stat programs. Some people may feel like Google Analytics offers good insight, and I know Dan.com and Efty allow customers to add their Google Analytics accounts. For me, StatCounter provides the data in an easy to digest manner.