A couple of weeks ago, I shared that I began forwarding my inventory-quality domain names to Embrace.com landing pages. I respond directly to offers and inquiries, and I push prospective buyers to Dan.com landing pages to complete the purchase. I don’t do this for higher value domain names.
I am testing this to save time and to lock in deals that might have failed if I set the price or minimum offer amount too high. By jumping in between the buyer and a Dan.com landing page, I am able to adjust the asking price, minimum offer, and LTO options before giving them to the buyer. Since I don’t regularly update domain name prices, this gives me the opportunity to adjust based on market or business conditions.
I thought I would share how I am responding to inquiries and offers while testing this method:
Affirming their good taste in domain name:
[Domain].com is a valuable domain name that is worth more than your $x offer. The company would sell the domain name for $x USD.
Pushing to Dan.com:
[Domain].com is listed for sale via Dan.com (a company now owned by GoDaddy). You can purchase the domain name right away or you can choose a lease to own option if you prefer: [Link]
Adding time sensitivity:
The price is valid for 48 hours and is subject to change after that.
If warranted, I sometimes deviate from this canned reply. For instance, if I previously turned down an offer for the domain name, I will mention the offer that was turned down. I also modify the reply if the person left the offer field blank instead of submitting an offer. Situationally, I might not reply with the Dan.com link but suggest using Escrow.com for transactions. I still prefer to transact via Escrow.com on higher value sales.