Tracking Domain Names for a Competitive Advantage |
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Tracking Domain Names for a Competitive Advantage


There are many companies that track domain names to get a competitive advantage over their competitors or to monitor another company’s strategic initiatives. Previously I discussed the use of IP address monitoring to track new domain purchases, but some companies simply track new domain registrations to essentially do the same thing.

I read a blog post in Boston Magazine where they speculated about where a Boston-based news outlet wanted to expand (prior to their demise). Because of domain privacy, they aren’t able to know for certain that the company bought those other names, but based on the date of registration and the registrar, they could get a pretty good idea about who registered the domain names.

There are many types of information a company can use to track a competitor. They are able to monitor trademark and patent filings, follow business license applications, watch city/state filings…etc. A company’s domain registrations are another tool to allow outsiders to look ahead and make predictions or assumptions about another company’s strategy.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (6)

    Bahamas Hosting


    Here is a pretty scary tool, in case you have not seen it yet:

    – Richard


    Especially if Google looks at that stuff for PR. I use a dedicated IP for and

    April 17th, 2008 at 11:02 am


    I also like to use domaintools to monitor categories of domains. For example Elliot, you could set up an alert for “Lowell” and get an email every day with a list of the Lowell related domains that were registered – would give you good insight into who is doing what in town.

    April 17th, 2008 at 12:41 pm

    @ Bahamas Hosting

    Bahamas Hosting,

    How would you prevent a site like that from gathering your information?


    April 17th, 2008 at 4:31 pm

    Emil @KING.NET

    Another security tool I used when I’m consulting job e.g. Check it out. You can get more details related to IP, domains, etc.

    HOpe this help.

    April 17th, 2008 at 5:16 pm

    Bahamas Hosting

    Here are two ways to prevent the site from finding your information.

    For shared hosting – use a hosting company that fills their shared servers with a lot of domains, that way the tool will show your domain and 100 others domains which may, or may not, be your domains.

    For dedicated hosting – use separate IP addresses for your sites

    – Richard

    April 17th, 2008 at 5:18 pm

    Emil @KING.NET

    I think is providing inaccurate results. I checked and results hundreds. I’m assuming the dedicated IP address was used in the past. This is a misleading information IMO.

    April 17th, 2008 at 5:22 pm

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