Top Picks for the Targeted Traffic Conference Domain Auction - 2010 Las Vegas
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Top Picks for the Targeted Traffic Conference Domain Auction


Rick Latona announced the final inventory with reserve prices for the live domain auction that will take place in Las Vegas on Friday, January 22nd at 4pm. Bidding can also be done online on the newly launched website. Below are my top 10 domain names (along with the reserve prices) that are included in the auction. You can see the full list on Rick Latona’s blog.

  • 320 30,000 USD to 40,000 USD
  • 390 2,000 USD to 3,000 USD
  • 480      200,000 USD to 250,000 USD
  • 620      50,000 USD to 75,000 USD
  • 700      50,000 USD to 75,000 USD
  • 770      75,000 USD to 100,000 USD
  • 930      250,000 USD to 300,000 USD
  • 1140      20,000 USD to 30,000 USD
  • 1580      40,000 USD to 50,000 USD
  • 2040      500 USD to 750 USD

I didn’t check the Whois info on the names, so I don’t know if I know the owners or not.

What are your favorites in the auction?

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (20)

    Steve my favorite but the reserve is ridiculous….

    One can buy a couple of Burbanks with that reserve….

    January 19th, 2010 at 2:07 pm


      @ Steve

      I think the price is pretty reasonable, although I am not in the market for it. LI is huge, and you could use subdomains for each city/town.

      January 19th, 2010 at 2:08 pm


    Agree, I think it will sell as lots of potential and great demographics to target with, would not be suprised if this gets close to 400-500k, perhaps even someone from the print industry will take a liking..

    January 19th, 2010 at 4:00 pm


    Ditto, is a winner. A newspaper like Newsday could easily benefit from owning this baby.

    January 19th, 2010 at 4:31 pm


    If you could buy a State name, what might it be worth?

    If you do the math, LI has a population of about 7.5m and Lowell has about 105k. The next question is would you sell Lowell for 50k? If so, LI might go for more than 1m. The math brings it to 3.5m.

    January 19th, 2010 at 4:39 pm


    @ Dave

    I wouldn’t sell for $50,000 because that’s what I paid and don’t need the cash. I may not be able to sell it for that price because of the economy, but again, I am not looking to sell it.

    I think would be worth as much or more than a Personally, I would rather own than

    January 19th, 2010 at 4:41 pm

    David J Castello is a monster. Massive revenue potential.

    January 19th, 2010 at 5:34 pm

    David J Castello

    I wouldn’t take over any state name. A is the brand for a state and that is venturing into big bucks territory. I would not go after Most of the US/world is not that familiar with it (menton Long Island in CA and they’ll say, “Who?”) and the whole point of buying any Geo is the national/world familiarity factor.

    January 19th, 2010 at 5:39 pm


    @ David

    East of the Mississippi, Long Island is a huge area. IMO, most people don’t say they live in Massapequa or Rockville Centre, they say “I live on Long Island” or “I am from the Island.” There are some incredible homes out there and a whole lot of people.

    January 19th, 2010 at 5:40 pm

    David J Castello

    Agreed, but selling advertising would be a nightmare. I know Long Island quite well. My cousin lives in West Islip and, when we lived in NYC, Michael and I were in a band based out of Rockville Center. Anyone who buys would need to bult a site that would rival the depth of a state site. And I’d much rather have a state domain. On other hand, I’m curious as to how much direct navigation receives. That would tell a lot.

    January 19th, 2010 at 5:57 pm


    @ David

    There are a lot of state .com names I would rather have, too. However, some like or wouldn’t be as valuable, IMO. According to Compete, has close to 100,000 visitors per month. That’s some massive traffic especially considering the price

    January 19th, 2010 at 5:59 pm



    I agree with David, I asked the same question, who will be my advertisers? Credit, Long Island is huge, 7.5M population in both Nassau and Suffolk counties but just seems too broad. Thats why I concentrate on the smaller cities like Searing town, Roslyn Heights and Rockville Centre (you probably mentioned Rockville Centre cause you know thaw I own the dot com, thanks). Also, now that I’m reading the comments I see the point that people are making and perhaps the reserve is justifiable.

    January 19th, 2010 at 6:40 pm


    @ Steve

    There are plenty of state .coms that are much more valuable. However, there is more tourism and residential communities on LI than other states – like Rhode Island. If I had a choice of vs., I would choose choose hands down. However, if I had the choice of or, I would choose the later.

    January 19th, 2010 at 6:43 pm



    In that aspect you are right…..

    January 19th, 2010 at 6:47 pm

    Steve M

    Rick’s team and their sellers have many nice ones at excellent prices.

    Of those you’ve listed here, Elliot, I’d go with the as far as the one having the greatest upside at a sale anywhere near the minimum’s 50-75k range.

    Though it might take 2-5 years for them to wake up to its importance and value to them, a resale to one of the cat food producers could easily be worth a 5x-10x return on investment.

    As for, it’s looks priced about right to me. David’s points are well taken. I’d certainly take any US state .com over it.

    For those who believe it’s worth (far) more, ask yourself: For 400k; which it sold for; would you rather have Long Island . . . or

    January 19th, 2010 at 6:50 pm


    @ Steve

    Agreed… I don’t think is a steal, but I don’t think it’s overpriced.

    January 19th, 2010 at 6:51 pm

    Jim Holleran has most potential by far. That is my $1 choice. Maybe because I have a cat and and every morning my wife says don’t forget the “cat food”:)

    January 19th, 2010 at 8:13 pm


    @ Jim

    If you ever need a cat sitter, you know where to look: 🙂

    Almost ready to launch.

    January 19th, 2010 at 8:14 pm

    Shaun Pilfold

    Personally I think the best bargain in the auction is POS.COM, but I may be biased 😉 Others names I like in the auction are;

    January 19th, 2010 at 9:49 pm


    AdMetrics.Com is a great one. Similar to and others that have sold for big money in the past.

    January 21st, 2010 at 1:47 pm

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