Reading Frank Schilling’s blog got me thinking about buying holiday-related domain names right now. Oftentimes our minds think about specific types of domain names because they are triggered by seasonal events. We think about acquiring shopping and Christmas-related names in October, November and December, and we think about beach related names in July and August. Well, it’s time to turn that upside down. Just like it’s better to buy a new pair of skis in the spring rather than in the fall, it’s the same way with domain names. There is no way you’ll find a bargain buying a high traffic Christmas name in late fall. Also, you won’t even have time to build a website in time to capitalize on the traffic (if that’s your plan).
You need to be at least two or three seasons ahead of your target acquisitions. If you want to create a Christmas themed portal, now is the time to buy (well, probably a month or two ago), but you get the point. I attend the NY International Gift Fair with my parents in the Spring when they are buying for the holidays, and the big retailers are doing the exact same thing. It’s important to think like consumers, analyze like marketers and act like businessmen.