In the last year, I’ve added a few domain, technology, and business blogs to my reading list. Frequently, my favorite blogs to read are written by one person rather than a team of writers. It’s fun to get to know the blogger and learn about his or her business.
One blog I’ve been reading more and more is written by Heidi Cohen, who happens to be one of my former grad school instructors. We re-connected on Facebook, and I learned that she has a widely-read marketing blog.
Today, Heidi wrote a post with advice for wanna be bloggers. The article covers some of the reasons traffic may be light and/or why people may not be commenting or returning.
Even if you do have a blog that gets a good amount of traffic, you should check it out to see if it could be better.