A news report caught my attention this afternoon. Rupert Murdoch launched a US version of his UK news publication, The Sun. Unfortunately for Mr. Murdoch, the publication was forced to use a hyphen in the domain name, The-Sun.com. The reason? TheSun.com has long been owned by another entity.
— The Hill (@thehill) January 13, 2020
In 2019, a UDRP was filed against TheSun.com by News Group Newspapers Limited, the parent company of The Sun publication. As one might expect with a generic domain name like this, the panel found it was a case of Reverse Domain Name Hijacking. The registrant kept the domain name, and Murdoch’s company is now using a hyphenated domain name. Not the best idea in the US market where hyphenated domain names are pretty uncommon. Case in point, I can not think of one major website in the US that has a hyphen.
Apparently, the minimum offer to buy TheSun.com in 2018 was $2.5 million. I presume the price to buy this domain name is much higher now. It looks like the domain name can be leased via Venture.com for $10,000/month with a 4.8% annual increase. I am a bit surprised they did not lock in that rate. It will be interesting to revisit the domain name in a year to see if they reach a deal, and if not, to see how much the monthly cost has gone up.