I received a Google alert notifying me about and an article related to domain investing in The Spokesman Review, a Spokane, Washington based publication. I read it with interest, as I don’t often see a local publication covering domain investments.
The first anecdote was about a web developer and writer for the newspaper who tripled his investment on a domain name he and some associates bought in the 1990s – Steamteam.com. This gentleman hadn’t purchased the domain name as an investment, but sold it profitably.
The article also interviewed a local web designer, who seems to have a differing opinion about investing in domain names. The article stated (this is not a quote from the lady but is a quote from the article):
“But the good old days of getting big checks for a Web domain are long gone, Bracken said. By this point in the Information Age, most purchases of domains are for relatively inexpensive sites.”
A few other people in the web development and design space were also interviewed, and they echoed this sentiment.
I think the writer should have done a bit more research on the topic of domain investing to see that domain names are still being sold for thousands of dollars on a weekly basis, and there are seven figure sales that occur sporadically throughout the year.
One can easily have a look at the DN Journal weekly and annual sales report to see that domain investing is live and well. Visitors to this website can look at the paid advertisements to show that companies are still investing marketing dollars in this business.
Domain values are generally down from the highs of 2006-2008, but much of that has to do with the economy rather than something specifically related to the domain industry. 2012 was the strongest year for my company, although many of my sales took considerably more effort than sales achieved a few years ago.
It’s good to see coverage of domain investing in a widely read publication, but it’s disappointing that it wasn’t reflective of what I see in the domain investment space. In my opinion, there is a lot of money being spent on great domain names, and the $1 million weekly sales reports from Sedo and Afternic back this up.
No, domaining is not going to end any time soon.