The Domain Name is Subject to Re-Pricing


Oftentimes, I price a domain name on Afternic and/or DAN at the time I acquire the domain name, and I don’t go back to modify it on a regular basis. This applies to the majority of my replaceable inventory I buy on a regular basis, as I tend to re-price my higher value domain names as often as warranted.

The only time I typically look at my pricing for inventory-quality domain names is when I receive an inquiry or an offer. When an offer or inquiry is made, I will have a look at the price I have set to contemplate accepting the offer, counter offering the prospect, or rejecting the offer.

When I see a domain name that is priced too-well or under-priced, I will give the prospective buyer a bit of a warning to try and induce a sale. I want them to know that the price is already good and it may go up in the future. Here’s a typical reply I send to buyers via DAN and through my inquiry form when this happens:

“The price of this domain name is already very reasonable. In fact, it is subject to re-pricing in the short term so you should consider buying it at the current price before it changes.”

More often than not, the price is increased in the short term when a buyer rejects the offer. This rejection is a bit of a reset in a future negotiation, and while it may seem like a short term loss to lose a deal, it allows me to put the price in line with the current market conditions.

There are some people who will not honor their old price once they have updated it. I am not firm with that unless the market really did change in the interim.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Hard know if this strategy works overall. Sometimes people will go on to pay the higher price but some would get annoyed and choose a different domain or not buy out of principle.

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