The Domain Name is Subject to Re-Pricing

Oftentimes, I price a domain name on Afternic and/or DAN at the time I acquire the domain name, and I don’t go back to modify it on a regular basis. This applies to the majority of my replaceable inventory I buy on a regular basis, as I tend to re-price my higher value domain names as often as warranted.

The only time I typically look at my pricing for inventory-quality domain names is when I receive an inquiry or an offer. When an offer or inquiry is made, I will have a look at the price I have set to contemplate accepting the offer, counter offering the prospect, or rejecting the offer.

When I see a domain name that is priced too-well or under-priced, I will give the prospective buyer a bit of a warning to try and induce a sale. I want them to know that the price is already good and it may go up in the future. Here’s a typical reply I send to buyers via DAN and through my inquiry form when this happens:

“The price of this domain name is already very reasonable. In fact, it is subject to re-pricing in the short term so you should consider buying it at the current price before it changes.”

More often than not, the price is increased in the short term when a buyer rejects the offer. This rejection is a bit of a reset in a future negotiation, and while it may seem like a short term loss to lose a deal, it allows me to put the price in line with the current market conditions.

There are some people who will not honor their old price once they have updated it. I am not firm with that unless the market really did change in the interim.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Hard know if this strategy works overall. Sometimes people will go on to pay the higher price but some would get annoyed and choose a different domain or not buy out of principle.

Leave a Reply

Recent Posts Profitably Resold for 8 Figures

In March of this year, I reported on the sale of The domain name was acquired by HubSpot Co-Founder Dharmesh Shah for more...

First Look at my 2023 Domain Industry PMC Jersey

This August, I will be riding in my 10th Pan-Mass Challenge ride to raise funds for Dana-Farber Cancer Institute. I will be riding...

Just Add “The”

I went to the post office the other day to buy stamps. I had a brief conversation with the person working at the counter,...

Uni-Parked Domains Now “may be for sale”

When GoDaddy announced the Afternic to Uni transition, I was notified I would need to change any Uni-related nameservers I use. I was curious...

2023 Pan-Mass Challenge

On August 5-6, I will embark on my tenth Pan-Mass Challenge ride to raise funds for Dana-Farber Cancer Institute. Dana-Farber is one of the...