Nat Cohen sent me an interesting photo he took today, which I shared with readers below. It appears as if Target is using a Target logo emoji for its url promoting job opportunities at the company. Here is the photo Nat took – pay attention to the url that was shared twice in the advertisement:
Alas, this is not actually an Emoji domain name. To my knowledge, there are no Emoji .com domain names. In fact, according to the i❤️.ws website that helps people register Emoji domain names, ICANN prohibits Emoji .com domain names from being created:
I❤️.COM: DON’T HOLD YOUR BREATH
Dotcom, dotnet, dotorg… as well as all those .ninja and .guru domain extensions — they’re gTLDs, bound by ICANN rules. That is to say, they won’t be allowed to register Emoji Domains until some international body yields to the march of progress.
While this might change in the future, for now, ICANN, the governing body of internet domain names, has banned the practice.
Apparently, while they allow all kinds of weird unicode characters in domain names, they don’t think emoji are a valid form of communication.
It looks like Target is just being creative and using their logo in place of Target.com. It says a lot about a company’s branding when they can simply put the logo in place of a proper url and people will still know what to do.