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End User Sales

When Selling Domain Names to End User, Use the Whois Email Address

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I've written extensively about selling domain names to end users, and one thing I want to recommend is that you use the registrant email (or phone number) found in a Whois lookup as a means of getting in touch with the proper person.

Oftentimes, a business website only offers a contact form to contact them. If the company is larger or if it's a company that would need a customer service contact (ie an ecommerce company where most people are writing to check on orders), your email may be lost in the process or reviewed by someone who doesn't know how to handle your request.

Instead of taking a chance and sending the email via form that may not be read by a decision maker (or calling the wrong department), use a Whois service like Domaintools and find the email address on record. Chances are good that it's a person in the executive offices or possibly the actual business owner.

I've also found the History tool to be helpful, since many companies change the Registrant email once they grow sufficiently enough that the → Read More


Hand Domain Registration Today, Hoping for Sale Today

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Maybe I will look smart with this, and maybe I won't.   We'll see...

I was looking for a long tail domain name to register today with the hopes of re-selling it to an end user later on today. One domain name I found was PhiladelphiaTourGuide.com, and I registered it at Godaddy this morning. I chose Godaddy because almost anyone who buys domain names has heard of them, and the trust factor for an easy domain transfer/push is there and could reduce any anxiety.

I chose PhiladelphiaTourGuide.com for a few reasons:


  1. Philadelphia is a historical city with plenty of tours

  2. There are a whole lot of tour guides in the city, especially with a bad economy.

  3. There are very few barriers to entry to be a tour guide, so having a good domain name can propel someone to a higher search engine ranking, generating more business

  4. Large companies own other big city TourGuide.com domain names (ChicagoTourGuide.com is on sale for $2,388

  5. It's a .com and .com is still king :)


FYI...Sorry for going back and forth with past and present tense → Read More


Guest Post: End User Follow Up

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This is a guest post from domain investor Calvin Washington, and I wanted to share it in the hopes that it helps others who are dealing with end user sales. If you are doing something unique that could help other domain investors, and you'd like to write a guest post, please email me. As long as you aren't trying to sell something or get a back link, and it's helpful to others, I would be happy to post it.

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I have been using this trick successfully lately when selling to end users who for whatever reason showed no interest in my particular domain. It has been working for me after getting a "No!" or "Not interested" reply. It's really simple and I'm sure many others are doing something similar but you never know!

Thanks XXXX,

Though you expressed no interest in XXXXX.com, I appreciate your getting back with me. The highest offer we received was $XXX. I guess it's best to let the market decide it's value. If for any reason in the future it may be of value to you, we will be willing
to accept $XXX.

In either case, → Read More


Social Networking to Sell Domain Names

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Subscribe to Elliot's BlogOn the treadmill last night, I was thinking about how to get around administrative assistants and other obstacles in the way of directly communicating with a decision maker. Most of the time at mid to large companies, the decision maker has an admin who reviews all emails and phone calls before passing them through. If something appears to be spammy, there's a good chance the message will be deleted before the decision maker sees it.

In the day of Linkedin and Facebook, more and more people (including decision makers) are signing up for accounts on these networks. Since it isn't always business that is discussed on these networks, I would assume that many connect their personal email addresses to the account. With the help of a mutual friend - or maybe even a cold call, you can get in touch directly with the decision maker. Although it will still be difficult to get in touch with a decision maker at a large company, it's possible to do this to those at small to medium size companies.

The difficult thing is determining who the → Read More


Finding End User Prospects

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Subscribe to Elliot's BlogFinding end-user prospects for your category defining domain names is just as easy as searching Google for that term. Chances are fairly good that if the category is at least somewhat competitive, there will be several advertisers on the top and side who are paying tens, hundreds, or thousands of dollars a day in pay per click advertising.   If someone is paying this much money to ensure their top position in Google, they may understand the argument to spend money on their category defining domain name.

I personally prefer to reach out to the SMBs (small to medium sized businesses) who advertise on Google.   Compared to large companies, there is much less red tape involved in decision making with SMBs, and you can have an answer in less time than you would if you went to a large company. Many times, the decision maker is also the person who signs off on the monthly Google ad spend, so this is a good opportunity to speak with the right person.

My note to the Whois contact will explain how I found the company, and how I believe → Read More


Domain Sale to an End User

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End user sales, that is sales to people or companies who plan to use the domain name to enhance their businesses, can be the most profitable (and satisfying) domain sales.   Since most domain owners monetize their domain names using methods that are financed by advertisers, these advertisers may prefer to outlay a lump sum to acquire the referring domain name rather than paying per click daily. I recently sold a domain name to a company that intends to use it for their corporate website, and I wanted to share how I went about selling it and provide other tips to people who might wish to sell a domain name to an end user.

The first thing I did was a Google search for the term that made up the domain name.   While most of the paying advertisers were large companies, I opted to contact several companies who had organic positions in the results page, but were fairly low.   In my experience, most companies who have decent rankings (but still lower than top 10) would like to do what they can to improve their rankings, and they have → Read More