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Rob Sequin Guest Post: Options for Your Domains

16

This is a guest post written by domain broker, Rob Sequin.

As part of my 2011 planning, I have been giving considerable thought about the current and future use of my domain names. This nice thing about owning a number of domains is that domain portfolio owners have numerous options for what they can do with their domains.

Of course everyone's portfolio is different as are business models and goals but I thought that it may be helpful to offer some guidance about use of domains. Here is a list of what you can do with your domains...


  • Development

  • Forwarding

  • Leasing

  • Minisites

  • Nothing

  • Parking


Development

Summary: Website development requires skills and software. To develop a site you need to have a server, website design software/platform like xsitepro, Wordpress, Dreamweaver etc. Development requires lots of time and skill or money if you have to hire a developer.

Pros:

Adds value to the domain so long as your development is appreciated by search engines, visitors, direct advertisers and potential → Read More


Hire a Domain Consultant

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A couple of years ago, I began domain consulting with a couple of small businesses and a few private domain investor clients, focusing on their domain acquisitions and sales. My clients were either looking to acquire a specific domain name, purchase a specific type of domain name, or they wanted to sell/value some of their domain assets. In the last several months, I've been more focused on my own business growth, and I only work with one client.

Hiring a domain consultant can be a very smart idea for a business. A domain consultant can help a business save money by getting the best possible price for domain names, especially when negotiating with larger portfolio holders with whom the consultant has done business with before. Domain negotiations are unique, and most professional domain consultants have the experience to get deals done privately and at the right price - both on the buy and sell side.

Many domain investors own domain names that are aren't critical to their business, and selling them can bring liquidity without → Read More