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Millions of Dollars in Publicity for a $1,000 Reward to Find Tiger Woods Cigar Guy

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By now, you have likely seen the famous Tiger Woods Ryder Cup photograph, with the ball in mid-air heading right for the photographer, and an interesting-looking guy smoking a cigar in the background. In case you haven't seen it, the image is above for your viewing pleasure.

Despite the shot looking cool, as the ball was headed directly for the camera, the real story became the hunt for the guy smoking the cigar. Dubbed "Cigar Guy," the Be Frugal blog (BeFrugal.com) offered a $1,000 reward to whomever is the first person identify the person smoking the cigar. They are holding a contest because they want this guy to be their next spokesman.

The contest and $1,000 reward have generated millions of dollars in publicity. News outlets including Huffington Post, NBC Sports, ABC, Wall Street Journal, and CNN are covering this special offer with news articles and reports, all linking to the BeFrugal.com website. What would essentially cost the company $1,000 has brought them priceless coverage.

This is great viral marketing!

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One More Tip to Avoid ‘Digital Dirt’

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Today on CNN, CareerBuilder.com writer Rachel Zupek posted an article called 'Digital dirt' can haunt your job search. Zupek says that many employers search Google right before or after an interview, and the search results can either have a good impact or disastrous one, depending on what they yield.

Zupek offered several tips to controlling what results come up in Google, and although most of them are helpful, I think a big one is missed.

Owning a website on the .com domain name of your full (and/or nickname used on your resume) can be very helpful in propelling the information you want seen to the top of the results. For most people, chances are very good that there isn't much competition for your exact name in Google or Bing. As a result, if you have a blog - or even a site listing your accomplishments or anything else you'd want a potential employer to see, there's a good chance that your exact match domain name and website will come up first.

I am sure an employer will see that you own it and control what's put down, so → Read More