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Neustar Domain Names


Alexa Ranking Change With URL Change


Alexa Ranking

One of the unfortunate things about a domain name change is that the Alexa ranking is going to be impacted. As of the day after switching urls, my blog ( currently has an Alexa ranking of 17,063, which I think is fairly strong. On the other hand,, my new url, has an Alexa ranking of over 1.7 million.

Because of the way Alexa calculates its rank, I don't believe I can tell Alexa that I switched domain names and have the former url's ranking be combined with the current ranking. Most likely, (more…) → Read More

Alexa Site Audit – Is It Worth It?


A friend of mine recently suggested that I put my higher performing websites through an Alexa Site Audit to see if there are any changes I could/should make with regards to site structure, links, meta tags, SEM, SEO, and more. I looked through the site, and it does look like the report is comprehensive, but at $199 per website, it looks like it might be a bit on the expensive side if it's used on several websites.

I am curious to know if anyone has ever purchased a Site Audit from Alexa, and if so, was the report worth the money? Similarly, was the report actionable for you?   In other words, if you aren't really a developer/programmer/coder, could you understand the recommendations that were made and were you able to make changes to your site to leverage those recommendations? Things like broken links should be easy to fix, but recommendations about getting more inbound links from authority websites might be more difficult and aren't easily actionable.

Whether you have experience with this report from Alexa or not, are there → Read More

Buying .CO Domains for Typo Traffic


As one would expect, there are many people who are buying .CO domain names with the hopes of capitalizing on typo traffic. These people are looking through Alexa, Compete, Quantcast, and other various traffic estimation tools in the hopes of purchasing .CO domain names that will get traffic intended for the .COM.

One thing people need to be cognizant of (aside from trademark issues which I am not going to discuss) is that many high traffic websites get significant search engine traffic, and there isn't going to be leakage from that. If someone visits a website via search engine or other referral, there will be no leakage to the .CO unless the referrer makes the typo.

Yesterday evening, I was asked if I had an interest in Burbank.CO. A reader of my blog offered his position in the auction because I didn't back order it, and I wasn't interested. I've been very fortunate with SEO and referral traffic for that site, and at the present time, only about 14% of the traffic is from type-in.   Assuming 20,000 visitors per month total, → Read More & Separated by 7 Websites in Alexa


I generally don't pay much attention to Alexa rankings. I write articles of interest based on what I am doing and what I see in the domain industry, and I figure people will visit if they want. I know Alexa tends to be skewed towards Internet and tech focused websites, so as much as some people use it as a means of gauging traffic, I don't pay much attention to it.

Yesterday evening I checked out the Alexa ranking for my website and was pretty surprised to see it below 25,000. I've seen an uptick in traffic, but the last time I checked it was in the 30s. I wanted to check a few other domain blogs that I read to see if they're also seeing a "better" Alexa ranking, and I was very surprised when I checked the Alexa ranking of Mike Berkens' Blog.

Out of millions of websites tracked by Alexa, Mike's blog (23,128) and my blog (23,121) were separated by a grand total of 7 websites. I cross checked the Compete score, and we are separated by around 200 websites. This seems pretty minuscule in the whole scheme of things, and it's → Read More

What Tools & Products Do You Need?


Domain ToolsI use a variety of handy tools every day to help make smarter domain acquisition, sales, and development decisions. Many of these tools weren't created specifically for domain investors, but they work very well for our needs. Some of the tools I use just about every day include Whois History, website archive, keyword tools, reverse IP search, Alexa, and Compete.

Every so often, I wish that a specific tool or product was created and/or was more accessible or better publicized. For instance, wish there was an intuitive tool where I could type in a keyword phrase, and the tool would spit out associated domain names, Whois results, and let me know if the domain name is a developed website. This would save time and generate domain acquisition targets more easily.

On the product-side, I wish there was much more intuitive and easy to use web development software. I would love a program where I could just drag different elements into place, and it would code everything for me. I wouldn't want something that created websites that look → Read More