When I worked in the corporate world (Wunderman and AIG), Summer Fridays were great. It was the day to dress down, sometimes enjoy a free bagel breakfast, leave work early, and usually have a bit of quiet time in the office while the management teams were out in the Hamptons or elsewhere. It’s been well over 10 years, but Fridays in the Summer were typically low key.
I should have remembered this yesterday when I sent several outbound emails aimed to sell a couple of domain names. Using my LinkedIn account, I sent a couple of messages to executives about an exact match domain name I think they would use well. I sent a few additional emails to other people as well. No responses. Nada. This is abnormal for me.
A Summer Friday, especially in August, is probably the worse time to send emails to corporate executives to sell a domain name. Many aren’t working, and those who are working, are probably trying to finish up so they can close down for the week and get out of the office. Even if an email gets through and there is interest in a domain name, it will take a while for the decision makers to discuss, negotiate, and approve a deal – let alone bring in the legal team to hammer out the purchase agreement and the finance team to deal with the payment.
In the corporate world, a Summer Friday is the day when people come to work dressed down, if they come to work at all. Many people with corporate jobs take the day off and head out of town to get a jumpstart on the weekend. There are just a few weekends remaining in the Summer, so driving to the shore, hitting the beach or golf course, heading to the mountains or lake, or doing activities with the kids, is what usually takes priority over work on a Summer Friday – as it should.
My Summer Friday ended up being pretty relaxed. I hit a spin class and I decided to take the rest of the day off. I watched Animal House for the first time in years and didn’t do much else. This is not all that atypical from most days I guess, but there were far fewer emails and email discussions.
I should have realized a Summer Friday would be a bad day to do outbound marketing. I don’t tend to email the same person twice about the same domain name (unless I have done business with them before or know them personally), so I effectively burned a few contacts on a bad day to be emailing. My bad. Just a few more Summer Fridays to go.