I want to share information about a successful end user sale I made with a domain name I recently acquired on Snapnames. Out of respect for the buyer, I am keeping the name and price private, but that’s not really important for the sake of this article.
I was looking through Snapnames a couple of weeks ago, and I saw a niche category defining domain name with one bidder. The name is one aspect of a large industry, but there are companies that specialize in this area. The GAKT numbers are decent, and there are a lot of companies that use this term in their domain names (CityXxxxxxXxxxxx.com for example).
As the auction progressed into its final minutes, it shot up from under $100 to several hundred dollars, but I was the winning bidder. I know the domain investment company I was bidding against, so I knew that I wasn’t battling an end user who would have more knowledge about the actual industry value than I could have.
As usual, I offered the domain name for sale to some of my clients, but there wasn’t interest. I was concerned that I possibly over paid for the 10 year old domain name, but I thought a company that specializes in this would be willing to pay above what a domain investor could justify. I did some Google research using the term (in quotes to ensure this exact term was being used), and I sent prospects the following email:
I noticed that your company is listed (used the word “advertising” to companies that are paying for Adwords) on Google for the key phrase “xxxxxxx xxxxx,” and my company is selling the exact match domain name “XxxxxxxXxxxx.com. The domain name was created back in January of 2000, and developing it could provide a SEO boost.
If you are interested in acquiring XxxxxxxXxxxx.com, please let me know. I am offering it to several xyz companies in the next few days.”
Elliot J. Silver
Top Notch Domains, LLC
I sent a total of 24 emails to prospective buyers using the contact forms or email addresses available on their websites. In total, I received 7 replies, all of which were from people that were interested. A few people said they’d love to buy the name but times were tough. A couple suggested I hold the name for another year or so to increase the value because that particular business is just now seeing a recovery.
I received two offers – one for under $1,000 and the other in the thousands of dollars range from a NYSE publicly traded company that happens to be the leader in the industry. Although I attempted to negotiate, they stuck to their initial best offer, and I agreed to sell them the domain name. We used Escrow.com for the transaction, and the transfer/sale was finalized this week.
I believe I sold the name for much more that it would have sold to another domain investor. I know there are people doing this type of thing every day, and I want to share my approach from start to finish.
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