Square Parent Company Called Block – Using Block.xyz

Another major corporate rebrand was announced today. This time, the news involved the publicly traded financial services company, Square. The company unveiled a new parent brand name today called Block, which encompasses Square, CashApp, Tidal, and another newly created cryptocurrency brand called Spiral:

Block uses the Block.xyz domain name for its website, which has already launched. Spiral is also using a .xyz domain name – Spiral.xyz.

.XYZ continues to gain momentum both in the corporate world and in the aftermarket (see NameBio results from the last couple of years). From what I have been following, one investor in particular, Swetha Yenugula, has been doing particularly well with a .XYZ portfolio.

XYZ CEO Daniel Negari must be pretty happy with this news:

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


      • I don’t own any .xyz at the moment; and my comment is not exclusive to .xyz;

        If you recall my postulations back in 2012 about newgtlds, the 8th was that if one string succeeds, they all succeed; granted .io is not one of them, but because they successfully went mainstream, it jerked the psyche of businesses that it is safe to go outside of .com; so, slowly, adoption has spread to .xyz, and perhaps a couple of others, so it will continue; even private strings, such as decentralized ones like .eth are creeping up. Following the logic to a natural conclusion, domain space is about to be “decentralized”, and let me quickly add that even the “newgtlds” are going to be the ultimate losers because, there are now “mieable” private strings that has nothing to do with ICANN,. I own a few those including:


        ..and many others.

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