It’s not every day that I read an article on Forbes.com about someone I know personally! There’s a great article that was published on Forbes.com late last week about Sol Orwell and his Examine.com business. Elaine Pofeldt’s article is as much about Sol as it is about the burgeoning business he built on Examine.com. From the article:
“Orwell, who lives in downtown Toronto, says he generates seven-figure revenue through Examine.com, a site that sells reports on nutritional supplements. The success of the business, which he runs under the company Enthropia, Inc., enables him to travel three or four months out of the year.”
When Examine.com launched in 2011, I wrote about the domain name (it cost $41,000) as well as Sol’s vision for the website. I wrote about Sol again when we was identified by as a “Game Changer” by Mens Fitness. I also wrote about Examine.com in 2014 when it was revealed that Sol turned Examine.com into a million dollar business. Clearly, Sol has hit a home run with Examine.com.
This most recent Forbes article shares a great story about someone with roots in the domain business who has turned a valuable exact match domain name into a lucrative (and respected) brand. I would imagine that many of us who invest in domain names and also operate websites could only wish to achieve this level of success. I think Sol hit a home run with Examine.com, and it is great to see this recognition in Forbes.
As a bit of icing on the cake, Tim Ferriss, author of The Four Hour Work Week (among other achievements) shared the Forbes article on his Facebook page. “This is a great story,” Ferriss said about the Forbes.com article. Since posting that message, the article was shared over 300 times on Ferriss’ Facebook page and Ferriss’ post was liked almost 2,000 times (as of publication).
If you are thinking about building a business on a great domain name, look no further than Sol’s Examine.com for inspiration.
I just checked out the info on fish oil on his site. That has to be the most comprehensive page on fish oil online. There’s 724 citations, insane. I’d be curious to know how/where he got his content. It must have cost a pretty penny to put that site together assuming he outsourced the content writing.
Well you’re seeing the work of 4.5+ years. It was very step by step … see how it looked on archive.org 🙂