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Sol Orwell

Read This Examine.com Email Case Study

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I would guess that quite a few  people know Sol Orwell (formerly Ahmed Farooq) from his time in the domain investment space. Sol is the founder of Examine.com, a very successful website that was launched in 2011. Sol paid $41k for Examine.com, and he has received much acclaim as a result of the success and popularity of the business.

I want to direct you to a fantastic email marketing case study that Sol shared on his personal website, SJO.com. Sol detailed how he and his company "segmented our email list at  Examine.com to 6500 emails and used it to generate over $100,000 for a sale." There is quite a bit of detail about the tactics the company used as well as the payoff.

Some of you may know that (more…) → Read More


Sol Orwell and Examine.com Written About on Forbes.com

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It's not every day that I read an article on Forbes.com about someone I know personally! There's a great article that was published on Forbes.com late last week about Sol Orwell and his Examine.com business.  Elaine Pofeldt's article is as much about Sol as it is about the burgeoning business he built on Examine.com. From the article:

"Orwell, who lives in downtown Toronto, says he generates seven-figure revenue through Examine.com, a site that sells reports on nutritional supplements. The success of the business, which he runs under the company Enthropia, Inc., enables him to travel three or four months out of the year."

When Examine.com launched in 2011, I wrote about the domain name (it cost (more…) → Read More