Smart Real Estate Marketing in Palm Beach
Over the past couple of years, there’s an amazing home I’ve watched being built in Palm Beach, and I’ve always wondered about who owns it and lives there. The home sits across the street from Donald Trump’s Mar-a-Lago estate, and it’s on the Intracoastal waterway. It’s unbelievably beautiful, although it’s difficult to see the entire home through its gates and high hedges.
I decided to Google the address (1220 South Ocean Blvd) to see if I could find out more information about the home. Lo and behold, the home was mentioned in Business Week in its article about the Most Expensive New Homes for 2010. The house is currently for sale for $84,000,000 and it’s being marketed by the Corcoran Group.
The #1 listing on Google for a search of the address is 1220southocean.com. The Whois database lists a David Creps as the owner, and according to a LinkedIn page, Mr. Creps works for the Corcoran Group.
Using the home address as the domain name for the marketing website is a very smart move. Many homes here have names like Casa del Sud or Sans Souci, and it’s probably easier to remember an address when you’re passing than to search for the name of a home, which may not be as visible as the address.
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About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.Reach out to Elliot: Twitter | Google + | Facebook | Email
James
I use to build sites like those for agents at my real estate marketing company. The funny thing is that most of the agents could care less about the site they are only spending the money (a site like this costs as little as $100 or less up to $500) to make the buyer happy.
Rob Sequin
Seems like a great strategy to me.
Realtors have been doing that around here for a while.
Ron wrote it up in 2008
http://www.dnjournal.com/archive/lowdown/2008/dailyposts/05-16-08.htm
Vincent DiAngelus
I have always purchased the address for my home and my families homes. Not that any are on the market, but 123main.com is so much easier than bobsmitrealestate.info/123main
Vexicore
I purchased the street address for my home when I purchased it last year in Jacksonville, Fl. I think its a smart thing to do if you want to sell your home later or sell homes as a Realtor.
John
Realtors or large home owners should be purchasing distinct .com’s to showcase their higher end properties like the zip code or My zip code domains (53147.com or My53147.com)
ojohn
When it comes to those super luxury homes I think it is an absolute must for them to have their own website that corresponds to the property address. Although interested buyers might still have a little difficult time finding the website if they don’t have all the right info, that’s why I registered the domain name SuperLuxuryHomes.com in the hopes of making it in to a directory for all those ultra expensive homes.
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Tim Davids
I thought you were going to say the Castellos’ bought it.