Smart (Domain) Thinking in Indianapolis


Compliments to the folks who run the city of Indianapolis official website. They recently changed their domain name from to According to their press release:

The Mayor’s administration and ISA have been working for more than a year to obtain permission from the federal government to use the new, shorter domain name which will make the site easier to promote and make local services more accessible to Indianapolis residents. is easier for visitors to remember, and there is no confusion as to whether the city runs the site or not, as .gov domain names are only run by governmental entities. Smart thinking! I would have recommended trying to obtain as well, but maybe that can be done later.

One free piece of advice I would like to offer (even as a Patriots fan!) is to make sure the original domain name doesn’t expire!! Keep this domain name and forward it to the new website to ensure visitors to the old domain name do not get lost. This domain name should be kept forever, as people may have linked to it, bookmarked it, and city promotional materials may have this old domain name listed.

There have been many cases where organizations neglect to renew an old domain name, and it can cause major problems!

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

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