Saga of

The saga of the domain name is fascinating. For years, Uzi Nissan and the automaker Nissan have fought several court battles for In December of 2002, a court ruled that Uzi keeps the name but he cannot use the domain name for the following purposes:

“1. Posting Commercial content at and;
2. Posting advertising or permitting advertising to be posted by third parties at and;
3. Posting disparaging remarks or negative commentary regarding Nissan Motor
Co., Ltd. or Nissan North America, Inc. at and;
4. Placing, on or, links to other websites containing
commercial content, including advertising; and
5. Placing, on or, links to other websites containing
disparaging remarks or negative commentary regarding Nissan Motor Co., Ltd.
or Nissan North America.”
Source: website

These restrictions essentially prevent Uzi from generating revenue from, causing him to solicit financial support to fend of Nissan in future legal battles. Basically for Uzi, owning is like owning a giant piece of land right next to an active diamond mine, but not being permitted to mine for diamonds. If he would want to sell this piece of real estate, he could potentially open himself up to a UDRP case.

The end goal of most domain investors is to sell their domain names to end users. I can’t think of a better end user for than the automaker. In my opinion, instead of Uzi’s public fight where he is forced to ask for donations to continue to stave off the far wealthier automaker, Uzi should have someone reach out to Nissan on his behalf and sell the name for a hefty sum. He might give up the rights to his domain name, but at this point, the name is worth FAR more to the automaker. This has become a battle of principles, and I believe Uzi might be smart to sell the domain name.

Instead of having to ask for donations, he will be able to give tzedekah and represent his family name and heritage in other ways.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. It is clear to me that Nissan (the car company) has attempted Reverse Domain Name Hijacking. In my opinion, that puts them in “good” company, along with virus writers, smut dealers, spammers, scammers and crooks.

    Since I’ve learned about the Nissan situation, years ago, I’ve decided never to even consider buying any Nissan vehicle. I would have otherwise been a likely Nissan customer, and I’m currently happy with my Toyota Tundra truck.

    If I were Uzi Nissan, and if the auto giant approached me now, wanting to proceed to make a deal for the domain, I’d demand to be compensated for all previous legal costs, in addition to an amount at least 5 to 10 times more than what I’d have accepted, in the first place, if they had approached me, acknowledging my rights of ownership and negotiating in good faith.

  2. Here’s another case of 2 parties that just don’t seem to get it. It’s worth far more to the auto maker, so they should be making a generous offer. On the other side, Uzi is not going to find a better end user, so do whatever it takes to get a deal done. There is absolutely no better domain the auto company could possibly own, and their is no better end user than them. Seems stupid by both parties not to find a price both can agree with.

    My point exactly. It seems very silly. Lots of money being spent/wasted battling this out.

Leave a Reply

Recent Posts UDRP Decision is Upsetting

Last night, I saw that WIPO had posted an update regarding the UDRP. is a domain name registered in 1996, and I...

CEO of Shares Domain Name Acquisition Learnings

Jordan Fried is the owner of some exceptional domain names. A few of the domain names he owns include,, and This...

Taking a Blog Break

I have been writing articles on my blog since 2007. I have been fortunate to have the advertising support of many domain industry companies...

Some Thoughts About 2023

As the year winds down, I have been thinking about what to expect for the upcoming year. I am hopeful that it will be...

How I Am Preparing for the New Year

Less than a week remains in 2022. This is generally a quiet week in terms of domain name sales, so I tend to spend...