Rewind Two Years: Would You Apply for a New gTLD?

Regardless of where you get your domain name related news and information, you’re bound to see plenty of articles and threads about the new gTLD domain names. New gTLD domain names are coming, and they are going to have a big impact on the business of investing in domain names.

Now that we’re close to the point where new gTLDs are going to be available, and we’re past the point where companies are advertising the new TLDs, I am curious if you would reconsider your decision to not apply for new gTLDs, assuming you are in the majority and are not an applicant.

In a Domain Sherpa interview last week, Daniel Negari said his decision to spend more than a half a million on his three new gTLD applications “was one of the biggest no-brainer investments that I have ever had to consider.” I’ve heard others say similar things about their applications, so it seems to me that there are few regrets.

I would venture a guess that nearly all of us will own at least one nTLD domain name within the next few years, and some of us will likely be owners of large portfolios of these new TLD domain names. The closer we get to new gTLD availability, the more it seems people are finally accepting that these new extensions are coming and will impact this business in many ways. The actual impact is yet to be determined (and probably won’t be fully realized for several years) but it will be fun to observe and see how things shake out.

Now that we are close to seeing these new gTLDs be approved and marketed, I am wondering if you would apply for a new gTLD if you could turn back time and had the capital to apply. Vote in the poll below, and feel free to add a comment. You’re also welcome to share what new gTLD you’d apply for if given the opportunity to turn back time.

Vote below!

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Why da HECK would anyone ever want a gtld ro register, let alone being a sponsor of one? Why not just donate the money to a charity and at least get a tax deduction and help others in the process? Or, put it in a suitcase and throw it off a boat? Or, pile up the cash and set it afire? Eitherway, you will never see your hard earned money again.

    The gtld option is for suckers who have more money than brains.

  2. Registrars need to make money and as PT Barnum said there’s a sucker born every minute,need i or the countless other domainers/bloggers point out the success or lack of it on all those other tlds that have come and gone with great fanfare watch the simpsons episode where the salesman pitches the town of springfield to buy a monorail.

  3. If not all some new-gTLDs will definitely be successful.

    Who will buy:
    1.Some Stat-ups.
    2.Those with a long domain name may replace with a shorter one using a new-gTLD.
    3.Lot of commercial means new consumers to the market.
    4.Old players reserving their domains under new-gTLDs

    It’s unreasonable to say that all new-gTLDs will fail.

  4. Don’t look now. But virtually every major company from Google to Deloitte will be pushing new gTLD’s. Anyone who doesn’t understand that new gTLD’s are here to stay is way behind the times. There’s a reason that many of the very top domain investors in the world are fully invested in new registries. Things are moving to the right of the dot. It’s only a question of when. That question gets answered by consumers in the market and of course by the Google algorithm. I believe the Google algorithm already prefers vertical TLD’s. More importantly, I believe Google will move quickly to adjust it’s algorithm in the direction of new TLD’s. And what would happen if Google decided to allow everyone to port their website between domain names without any SEO risk?


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