Yesterday evening, CoinDesk published an article that touched on what seems to be a major domain name acquisition. According to the report, a company in the crypto and blockchain space called Civic (which owns and uses Civic.com) acquired the Identity.com domain name for an undisclosed purchase price.
According to my records, Media Options was recently brokering Identity.com via its domain sales newsletter. On May 3rd and on July 5th, Identity.com was listed for sale with a $1.5 million asking price. The description for the domain name listing was: “A titan of a brand, once in a lifetime opportunity for a domain like this!” It sure seems like Vinny Lingham, co-founder and CEO of Civic, felt the same way about Identity.com.
I reached out to Civic to see if the company could comment on the acquisition. “Unfortunately, we can not share further details about the acquisition,” I was told by a company representative. The CoinDesk article stated, “As a condition of the sale, Lingham couldn’t reveal any more about the negotiations or the amount Civic paid to acquire the address.”
I also reached out to Andrew Rosener, CEO of Media Options, to ask if he could comment about the sale of Identity.com. Andrew replied and said the deal was brokered by his company, but he could not share any details with me.
Identity.com is now forwarding to a landing page within the Civic.com website, but I presume it will become a standalone brand at some point soon. Whois records still show the registrant as Inflection.com, Inc., which is the prior registrant. I am not sure if this means the deal has not fully transacted yet or if there is another reason for the domain name Whois data not changing yet.
Thanks to Francois Carrillo for sharing this news with me.