During the last few years (and maybe even longer than that) there has been considerable speculation about how Google looks at domain name extensions. This afternoon, Search Engine Land’s Barry Schwartz wrote an interesting article pertaining to how Google looks at the extensions when it comes to new gTLD keywords.
Here’s an excerpt of what was shared in the article (read the full article for more information and background about this):
“Google’s John Mueller confirmed yesterday in a Google Hangout that keyword-rich TLDs, such as the new top-level domains that have keywords in them — like .LIVE, .NEWS, .ATTORNEY and so on — do not count for ranking purposes. Mueller said Google completely ignores that for ranking purposes.”
The article cited comments made in a Google Hangout, which I embedded below. Schwartz referenced specific comments that were made at the 12:45 mark of the video.