In December, serial entrepreneur Elon Musk tweeted about starting a tunnel boring company to potentially create a remedy to bad traffic. When Musk tweets something, others listen and TechCrunch even published an article about Musk’s tweet back in December.
Traffic is driving me nuts. Am going to build a tunnel boring machine and just start digging…
— Elon Musk (@elonmusk) December 17, 2016
According to a report published in Bloomberg, it looks like Musk has followed through with this tweet and is in the process of starting a literal boring company. The article states that “Within days of his tweetstorm, he acquired a domain name—BoringCompany.com—and appointed a leader for the project.”
The current Whois information for BoringCompany.com is private (via GoDaddy privacy proxy) and there is a generic GoDaddy landing page showing. I am not sure how this domain name acquisition was confirmed as I can not independently confirm the current ownership information.
In doing a DomainTools Historical Whois Search, I was able to see that his domain name had been owned by HugeDomains up until it went private on December 20, 2016. A screenshot via Screenshots.com from May of 2015 shows that the asking price for BoringCompany.com was $1,695. In March of 2016, the price of the domain name was listed at $2,195 according to Archive.org. It is unclear what Musk paid to acquire the domain name, although I would guess he paid the listed price. I will reach out to the owners of HugeDomains to see if they can comment, although they seem to keep their sale information private.
HugeDomains owns a very large portfolio of domain names. The company seems to have a great handle on what domain names prospective buyers will want to buy, and their pricing seems to be in the sweet spot for small business acquisitions. It will be interesting to see if Musk’s plans for his [B]oring [C]ompany come to fruition.