Reach Out to Auction “No Sales”

One way that you might be able to score a good deal on a domain name is to search through lists of previous domain auctions, and reach out to domain owners whose name(s) did not sell. In the past three years, there have been a number of domain auctions that saw a large percentage of domain names go unsold either due to poor market conditions or the reserve prices set by domain owners.

Oftentimes, domain owners believe having their domain name listed in a domain auction is a surefire way to get it sold for big money. Many owners feel that they need to compensate for the commission rate that would be had if the domain name sold. Additionally, owners know that if they set their reserve prices too low, it could get stuck in a silent auction and possibly had for a song by someone willing to dig in and scour the thousands of names listed. As a result, many domain names listed at auction are overpriced.

When these domain names don’t sell, the owners return to the status quo and continue to hold on to their domain names. Many months after the auctions end without bids, the exclusivity period required by the auction houses end, and the domain owners are free to sell their names without the commission, leaving buyers with a ripe opportunity.

I haven’t done much of this yet, but you might consider scouring lists of domain auctions held a few years ago, and see if there are any unsold domain names that you might be interested in buying if the price is right. Do a historical Whois search to see if the owner is the same, and if so, drop him a note. With the economy in its current state and knowing the fact that the name was listed for sale in the past and didn’t change ownership, it might be a great time to buy some domain names.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Elliot,

    Can you tell us of all your developed sites including the blog which one do you spend the most time on and which one makes the most money?

    I’m not asking for numbers just relationships of time invested to return?


    • @Ed

      Some of my developed sites are:
      Many mini sites.

  2. Doing a historical ‘whois’ is a good start. Unfortunately, sometimes those harmless-looking, perfectly-named domains may have a checkered past. Before picking up a domain name that may be banned or blocked due to previously delivering malware, trojans, or porn, you need to do a background check.

    There is a free Domain Background Check cheat sheet at – just enter the domain name you are researching and over a dozen links are created to domain check, anti-malware, and other tools. You can quickly check if your domain name is ready for business or is still on parole.


Please enter your comment!
Please enter your name here

Recent Posts

Poll: Are You Going to ICANN 79?

The ICANN 79 Community Forum Meeting is coming up in a couple of weeks. The meeting will be held in Puerto Rico from March...

Domain Broker’s Ad Campaign Highlighted by X Business with a Repost from Elon Musk

When looking at domain investor Twitter, I've noticed a few promoted/advertising tweets mentioning Rob Schutz and/or I recently wrote about Rob and his...

NameJet Announces Platform Enhancements

Last Summer, NameJet made some "big changes" to its platform. In essence, NameJet appears to have become a clone of Snapnames, its sister auction...

Rationale Behind Acquisition

It's not often that we hear from the founders of a company to discuss why they spent what they did to acquire a specific...

.Bet Domain Name Acquired for 5 Figures, Reportedly Resold for $600k

According to a tweet from Identity Digital (formerly Donuts), the domain name reportedly sold for $600,000. I have not verified or researched the...