Producers of Master Chef Smartly Acquire MasterChef.com
The British production company behind the BBC hit Master Chef has masterfully secured the rights to the domain name MasterChef.com, a show currently airing on BBC One and soon to be aired in the US on Fox. Television commercials advertising the show feature well-known Chef, Restaurateur, and Hell’s Kitchen / Kitchen Nightmares star, Gordon Ramsay.
The domain name is currently registered to stealth domain acquisition company, Tenpenny Group. Ten Penny is believed to work on behalf of large companies like Google (Lively.com registrant prior to Google) and Microsoft (H1N1Symptoms.com registrant prior to MSFT).
Television production companies and movie studios are notorious for not securing the rights to .com domain names that match the name of their shows or movies, which may either be related to the generic nature of their titles or their unwillingness to spend a lot of money on a production that could be short lived. It was smart of this company to get its .com domain name, especially when it had aspirations to become known worldwide.
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About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.Reach out to Elliot: Twitter | Google + | Facebook | Email
Bill Hartzer
Wow, a tv company actually “gets it” and secures their domain?
Jason
Good pickup. That’s a good name for any chef to own, nonetheless for a show to acquire their own name. You would think that the past owner would have commanded a nice sum on that domain.
Now all they need to do is acquire MasterChef.tv.
@Elliot,
How do you change icon to read EB when leaving comments? I was curious because I have three Word Press blogs. Thanks.
jason
Elliot
@ Jason
http://www.gravatar.com
Jason
@Elliot,
Thanks. I appreciate it. Your Burbank.com is coming along nicely. Cool job listings there. Will mention to others. I only live about 20 minutes away from Burbank. Essentially, that website is like a business. Thanks.
jason
Elliot
@ Jason
Thanks… new website launching soon.
Jason
@Elliot,
Does it cost you a lot to advertise the website? Or are the advertisers helping you out? I’m sure your blog helps to point traffic there.
I think your Burbank job listings will boost traffic. You even have local gas prices too and much more. Cool stuff.
Another coffee break
Jason, they already own the .tv domain.
bob
Masterchef is a great show !!!!