When I get to the checkout screen on a website and see an empty field for a promo or discount code, I tend to take a moment to search Google for a valid code to use. I know other people do this because years ago I made thousands of dollars via affiliate link on a website I operated because my site ranked very high for a discount code offered by a company that was doing affiliate advertising.
People expect to be able to find and use a promo code when they see a promo code field, and similarly, domain name buyers expect to be able to have their offer considered when the “Make Offer” field shows up on a landing page. I want to share a paraphrased discussion I had with a prospective buyer this week.
The domain name is listed at DAN.com with a $1,299 buy it now price. I use their older landing page option which has the price listed, allows a buyer to purchase it in installments, and there is a link to make an offer. The prospective buyer offered $800, and I countered at the list price. I told the prospect that I thought the price was already very good, and I would honor it for the week, although it was going to be increased in the near future.
The prospect responded by telling me he didn’t know why I am allowing offers if I expect full price. I told him he made a good point, but the platform does not allow me to turn off the “Make Offer” option on a domain name basis, and it is a setting for the entire account. I ended up offering to take $100 off the price as a courtesy, but the deal has not closed.
As a consumer, I always assume there is a promo or discount code out there when I see that field on a checkout page. Domain name buyers expect to be able to get a better price when they see the Make Offer field. Domain name sellers should price their domain names accordingly or at least understand what a buyer would assume when a Make Offer field is listed. As DAN works on its roadmap, I hope they allow sellers to make changes on a per-domain name basis or at least set up different groups of domain names with different landing pages. (See update below)
Update: Here’s how to keep the “Make Offer” field enabled but prevent it from showing up on specific domain names:
"but the platform does not allow me to turn off the “Make Offer” option on a domain name basis"
If you set the price and min offer the same there will be no Make Offer option shown.
— domains21 ☕️ (@domains21) September 17, 2020