I had a discussion on Twitter with Ray Hackney and Theo Develegas regarding the coloquial naming of the new gTLD domain name extensions. I have almost always referred to them as the “new gTLDs” or something along those lines, and Ray pointed out that they are no longer “new,” having been introduced several years ago.
Ray has a point. These new extensions are not really new. However, from my perspective, they are still relatively new to the general public. In addition, the introduction of the new extensions has taken several years and some are still in the process of being introduced or approved (hello, .Amazon). While they are no longer “new,” they are sort of new and novel.
If we decided not to call these extensions “new” anymore, I don’t exactly know what to call them. Ray suggested “Noncoms,” which seems to fit, but that doesn’t differentiate them from ccTLD domain names or the older non-.com extensions like .mobi, .pro, .travel, .aero, and others that were introduced before these new, new extensions. Perhaps that differentiation doesn’t even matter? Prior to the launch of the new gTLD program, I believe it was David Castello who coined the term “vanity TLDs.” Maybe that works better? I don’t know.
Let me know what you think about calling the new extensions “new” by voting in the poll below. Perhaps even more importantly, share a comment with what you think they should be called when I reference them in articles.