Kim Kardashian announced a new brand that was set to be called Kimono. Smartly, the brand had acquired the brand match Kimono.com domain name in advance of the announcement. As a result of the backlash about the Kimono brand name, Kardashian announced that she would rebrand the company.
Now that Kimono.com will not be used for Kardashian’s brand, I would like to ask readers if they think the Kimono.com domain name is worth more or less (or the same) as before Kardashian had announced her branding. Some might say more because Kimono is now a more recognizable name with the provenance belonging to a Kardashian. On the flip side, people now know what a lightning rod that could be as a brand.
Vote in the poll below. I also invite you to share your thoughts about why in the comment section.
Thanks to Ivan Rasskazov for the idea for this poll question.