Plunge Upgrades to for $250,000

In April of this year, David Clements, CEO of Brannans, congratulated the founders of a company called Cold Plunge on its acquisition of The company had been using for its website, and acquiring was a great domain name upgrade:

When the domain name upgrade was announced, the acquisition price of had not been revealed. Thanks to a podcast called My First Million (and thanks to Braden Pollock for bringing this to my attention), we now know the cost to buy was $250,000. The company reportedly acquired the domain name from a jazz band in New Orleans.

If you would like to hear the story behind Plunge, you can listen to the podcast on your favorite podcast streaming service. I also embedded the video below. The discussion about the domain name upgrade can be heard in the first few minutes of the show.

The $250,000 sale of was added to the list of recent one word .com sales at Once Ron Jackson adds this sale to his YTD sales report on DNJournal, it will rank in the top 25 public sales of the year to date. I suspect it won’t stay in the top 25 though.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn



Please enter your comment!
Please enter your name here

Recent Posts

Poll: Are You Going to ICANN 79?

The ICANN 79 Community Forum Meeting is coming up in a couple of weeks. The meeting will be held in Puerto Rico from March...

Domain Broker’s Ad Campaign Highlighted by X Business with a Repost from Elon Musk

When looking at domain investor Twitter, I've noticed a few promoted/advertising tweets mentioning Rob Schutz and/or I recently wrote about Rob and his...

NameJet Announces Platform Enhancements

Last Summer, NameJet made some "big changes" to its platform. In essence, NameJet appears to have become a clone of Snapnames, its sister auction...

Rationale Behind Acquisition

It's not often that we hear from the founders of a company to discuss why they spent what they did to acquire a specific...

.Bet Domain Name Acquired for 5 Figures, Reportedly Resold for $600k

According to a tweet from Identity Digital (formerly Donuts), the domain name reportedly sold for $600,000. I have not verified or researched the...