In April of this year, David Clements, CEO of Brannans, congratulated the founders of a company called Cold Plunge on its acquisition of Plunge.com. The company had been using TheColdPlunge.com for its website, and acquiring Plunge.com was a great domain name upgrade:
When the domain name upgrade was announced, the acquisition price of Plunge.com had not been revealed. Thanks to a podcast called My First Million (and thanks to Braden Pollock for bringing this to my attention), we now know the cost to buy Plunge.com was $250,000. The company reportedly acquired the domain name from a jazz band in New Orleans.
If you would like to hear the story behind Plunge, you can listen to the podcast on your favorite podcast streaming service. I also embedded the video below. The discussion about the domain name upgrade can be heard in the first few minutes of the show.
The $250,000 sale of Plunge.com was added to the list of recent one word .com sales at Embrace.com. Once Ron Jackson adds this sale to his YTD sales report on DNJournal, it will rank in the top 25 public sales of the year to date. I suspect it won’t stay in the top 25 though.
Sometimes you have to take the plunge.