One of the largest domain name sales of the year occurred this past week when Pro Football Focus acquired PFF.com for $270,000. The domain name was sold by Telepathy (Nat Cohen’s company), and the sale was reported in DNJournal’s weekly sales report.
The sale was brought to my attention when Jamie Zoch tweeted about the deal earlier this morning:
— Jamie Zoch (@DotWeekly) June 13, 2019
Pro Football Focus can still be found at ProFootballFocus.com, and PFF.com is currently being used as a forwarder to the company’s website. It looks like Pro Football Focus refers to itself as PFF throughout its website, and its logo uses the PFF acronym inside of a football. It will be interesting to see if a full rebrand is coming or if PFF.com is going to simply be used to make it easier for visitors to navigate to the longer website. The company already has the matching @PFF Twitter handle.
I reached out to Nat Cohen to see if he could share more information about the sale, but he declined to comment.
The $270,000 sale of PFF.com is the tenth largest publicly reported domain name sale of the year (to date). It is also the largest reported LLL.com sale of the year to date. It is the 11th largest (public) three letter .com domain name sale of the last 3 years, according to NameBio.
With more states in the US allowing betting on sports, I think there is more money than ever flowing into sports publications these days. Buying the PFF.com domain name for $270k is a smart move. I will try to keep an eye on the domain name to see if the buyer rebrands or uses PFF.com for a complementary website.