Peter Askew’s Vidalia Onion Story is Inspiring

I was the underbidder in the auction in November of 2014. My maximum bid was $2,121, and the winning bid was $2,200. Fortunately, Peter Askew won the auction, and he has since become the “Vidalia Man.” He described how he got there in a great article that he published that made its way to the top of Hacker News yesterday:

Like Peter, I also have an affinity for Vidalia Onions. It started many years ago on a trip to Georgia. I was young, but I remember seeing Vidalia onions sold everywhere – from markets to gas stations. I don’t remember how we got them in New England, but we managed to get some Vidalia onions every year. My Mom makes a great salad with Vidalia onions, sweet cherry tomatoes, black olives, and a vinegar-based dressing that ties it all together. It’s a great salad that reminds me of the Summer. Anyway, I digress…

Peter’s story about turning into a direct to consumer retailer is inspiring. In fact, it reminded me of a similar story from another Georgian, Warren Royal, who turned into a direct to consumer retailer with a big following. I have always thought about doing something like what Peter and Warren have done, but I have never actually gone from thinking about it to doing it.

I think just about all of us have a domain name that we acquired because we know it can be built into something special. Perhaps it involves a passion – or maybe we just had a vision about the potential of the domain name. Most of us don’t take action and build a brand like Peter has done with Maybe more of us should?

One thing is for sure, Peter’s story is inspiring. It’s also a great story to share when someone asks about the business of domain investing and its potential.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. I’m so proud of what Peter has done – and we support him every April by getting a large case of product for everyone in the office to share with their families. Great guy, great story, great business!

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