Payfone Acquires and Rebrands

Over a year ago, I tried to buy, but the six figure price tag of the domain name was beyond what I could spend for it as an investment. Using the DomainTools Whois History tool, I can see that sold sometime between April and July of this year. I just learned that a New York company called Payfone recently acquired, and the company announced a rebrand to Prove earlier this week:

In addition to the major rebranding, the company also announced that it raised a $100 million round of funding as well:

“Payfone, the modern platform for continuous identity authentication, announced today that it has rebranded as Prove. The rebrand represents the rebirth of the company as the worldwide leader in identity authentication and verification with a plan for rapid growth, including its recent acquisition of Early Warning Services, LLC’s mobile authentication lines of business and $100 million fundraise. “

Not only do I think the Prove brand is better than Payfone, I also think the company will benefit from not having to worry about confusion with the proper spelling of pay phone. I am sure company employees had to deal with misdirected emails. is easy to spell and recall, and I think it is an authoritative domain name and brand.

I had a brief chat with Tom FitzSimmons, CFO of Prove, and I am hopeful he will be able to share the acquisition price to buy I know what the owner had been asking, but I am not comfortable sharing that figure since it was a private negotiation. If Tom is able to share the acquisition price I will provide an update. It would rank as one of the top domain name sales of the year.


Brian Harbin from Grit Brokerage reached out to me this afternoon to let me know his company brokered the sale of for $175,000. He sent me an screenshot with the details. Once Ron Jackson independently confirms the sale price, it will rank as the #12 publicly reported domain name sale of the year in DNJournal. I will also add it to the list of recent one word .com sales.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. As I said many times, all it takes is money…no brainer.
    Money talks!!!

    The root of all evils is NOT having money!!

    Magna cum laude
    Graduate of Domain King Academy

    MBA-My Big Ass(all of you have one)
    PHD-people having dickheads

  2. THANK YOU so much the subsequent update.
    Well spent. i’d spend $175,000 on —wish i could prove it ; )) Keep up the great work.


Leave a Reply

Recent Posts Profitably Resold for 8 Figures

In March of this year, I reported on the sale of The domain name was acquired by HubSpot Co-Founder Dharmesh Shah for more...

First Look at my 2023 Domain Industry PMC Jersey

This August, I will be riding in my 10th Pan-Mass Challenge ride to raise funds for Dana-Farber Cancer Institute. I will be riding...

Just Add “The”

I went to the post office the other day to buy stamps. I had a brief conversation with the person working at the counter,...

Uni-Parked Domains Now “may be for sale”

When GoDaddy announced the Afternic to Uni transition, I was notified I would need to change any Uni-related nameservers I use. I was curious...

2023 Pan-Mass Challenge

On August 5-6, I will embark on my tenth Pan-Mass Challenge ride to raise funds for Dana-Farber Cancer Institute. Dana-Farber is one of the...