Payfone Acquires and Rebrands

Over a year ago, I tried to buy, but the six figure price tag of the domain name was beyond what I could spend for it as an investment. Using the DomainTools Whois History tool, I can see that sold sometime between April and July of this year. I just learned that a New York company called Payfone recently acquired, and the company announced a rebrand to Prove earlier this week:

In addition to the major rebranding, the company also announced that it raised a $100 million round of funding as well:

“Payfone, the modern platform for continuous identity authentication, announced today that it has rebranded as Prove. The rebrand represents the rebirth of the company as the worldwide leader in identity authentication and verification with a plan for rapid growth, including its recent acquisition of Early Warning Services, LLC’s mobile authentication lines of business and $100 million fundraise. “

Not only do I think the Prove brand is better than Payfone, I also think the company will benefit from not having to worry about confusion with the proper spelling of pay phone. I am sure company employees had to deal with misdirected emails. is easy to spell and recall, and I think it is an authoritative domain name and brand.

I had a brief chat with Tom FitzSimmons, CFO of Prove, and I am hopeful he will be able to share the acquisition price to buy I know what the owner had been asking, but I am not comfortable sharing that figure since it was a private negotiation. If Tom is able to share the acquisition price I will provide an update. It would rank as one of the top domain name sales of the year.


Brian Harbin from Grit Brokerage reached out to me this afternoon to let me know his company brokered the sale of for $175,000. He sent me an screenshot with the details. Once Ron Jackson independently confirms the sale price, it will rank as the #12 publicly reported domain name sale of the year in DNJournal. I will also add it to the list of recent one word .com sales.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. As I said many times, all it takes is money…no brainer.
    Money talks!!!

    The root of all evils is NOT having money!!

    Magna cum laude
    Graduate of Domain King Academy

    MBA-My Big Ass(all of you have one)
    PHD-people having dickheads

  2. THANK YOU so much the subsequent update.
    Well spent. i’d spend $175,000 on —wish i could prove it ; )) Keep up the great work.



Please enter your comment!
Please enter your name here

Recent Posts

Rookie Mistake: Reading Expiry Lists at Breakfast

Every morning, as early as I am awake, I look through domain name expiry lists to see what is coming up for auction. I'll...

GoDaddy Auctions Running NameFind Auctions

GoDaddy is running a featured auction via its GoDaddy Auctions platform with domain names from its NameFind portfolio. While I would argue the domain...

Spaceship Hits 1 Million DUM – Only 13% of New Registrations are .com

Earlier this morning, Richard Kirkendall shared that Spaceship hit the 1 million Domains Under Management (DUM) mark. Richard is the Founder of Namecheap and...

Converse.CO UDRP Decision Turns on Price Inference

In general, I thought UDRP panels have gotten past the issue of pricing as it relates to generic / descriptive one word domain names....

Ebbs and Flows of Domain Investing

My domain investment portfolio has grown from around 500 domain names to around 2,000 domain names in the last several years. Even at that...