
A few days ago, I received a somewhat alarming email from GoDaddy. “Billing Failure: Save [Redacted].COM before it’s gone on 2/15/2026.”
The message accomplished its task of grabbing my attention. It wasn’t a billing failure that caused my domain name to expire though. I intentionally turned off the auto-renew functionality on this hand registered domain name.
I don’t think this should be classified as a “billing failure,” but I do think GoDaddy was trying to use an alarming term to get my attention. It annoyed me more than anything else.




